Just as Kleenex has become the name for any brand of facial tissue and “to Xerox” is used as a verb for making copies, Zillow is the first name in online home search with 196 million unique visitors last year. That’s about double the number that Realtor.com enjoyed during the same period, making Zillow the platform that, in many ways, drives the real estate industry.
However, both real estate professionals and consumers have plenty of complaints about Zillow’s user interface (UI) and the accuracy of its information. If you’re thinking of starting a home search, here’s why you may need to bypass Zillow as your starting point.
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